Hobby Startup KPI Update #2
While I do not have a lot to report, it's time for an KPI update. Since last I have not spent anywhere near as much time as I had hoped working on this hobby startup project. What little time I did spend was mostly used on administrative tasks such as founding the company, setting up email accounts, preparing marketing material, filling for trademarks, etc.
However since the last KPI report I started keeping tight track of the hours used working on the project allowing me to share a much better picture of how I spend my time. Below are the latest numbers with key tasks completed specified.
Administrative > 6.83 Hours > - $1367
- Founded the company.
- Made Google for domains account for email.
- Registered with Google Developer.
- Registered with Apple Developer.
Marketing > 14.02 Hours > -$2803
- Created youtube channel & submitted Casual Connect video.
- Switched to Tumblr from Blogger.
- Did outreach on Reddit.
- Wrote a few blog posts.
- Commissioned logo competition on 99designs.
Research > 0.5 Hours > -$100
- Did market competition research.
Development > 13.50 Hours > -$2700
- Fixed multiple issues in my game engine.
- Rewrote my tween library.
- Created MVP description allowing me to to get to a releasable state.
- Created build toolchain to export to web.
Expenses > -$1246
- 99designs Logo contest > $797
- Google developer subscription > $25
- Apple developer subscription > $99
- Trademark filling > $325
Total -$8216.00
I am currently using a simple excel sheet in Dropbox for time tracking, but I am considering switching to a proper task tracking tool such as Asana. I expect to post the actual excel documents at a later time.