Hobby Startup KPI Update #5
As outlined in my last post, I have not been good at focusing my work on high priority tasks for my Hobby Startup. Additionally I have had very little free time lately. In short, I have done almost nothing since my last update.
It’s however not all bad news, among the things I did mange to do was experimenting with advertisement on Facebook, Web and Android. The game is now making money!
I hope to get back up to speed this week and take the first steps towards making Solitaire FRVR more than just a well polished MVP.
Before I do so, It’s therefore time for a KPI update.
Revenue
This marks the first time FRVR has generated revenue. The reporting is therefore not particularly interesting. I am working on figuring out how to give the most insight into revenue without breaking the terms and conditions of the advertising provides.
- $15.5 - From Ad4Game
- $26.85 - From Life Street Media
- $46.57 - From Google AdMob
- $455.66 - From Google AdSense
Total revenue: $544.58
Note here that the revenue from each provider does not reflect how well each provider monetise as they have by no means had an equal amount of traffic.
Expenses
Administrative > 0.0 Hours > -$0 (YAY)
Marketing > 23.60 Hours > -$4720
- Created app store listings and related assets for Solitaire FRVR on Google Play and Chrome web store.
- Uploaded Solitaire FRVR trailer to Youtube / Facebook.
- Wrote about 250 individual emails to people who might review, comment on, or otherwise list Solitaire FRVR on their websites. (SEO related)
- Experimented with cost positive user acquestion both on and off Facebook.
Research > 3.58 Hours > -$717
- Researched Amazon Mechanical Turk and oDesk to determine if they could be used to do some of the more manual marketing work.
Development > 107.10 Hours > -$21420
- Created build process allowing me to publish on Google Play.
- Created build process allowing me to publish on Chrome web store.
- Created ad-integration with AdMob for the Android version.
- Build Google Analytics tracking wrapper, allowing me to use one Google Analytics account for all platforms.
- Created cross promotion system that promotes app versions when playing the web game on Android or in Chrome on desktop.
- Misc bug fixes and performance improvements.
Expenses > -$1680
- $400 - Spend buying advertisement on AdWords, Yahoo Gemini, Bing and Facebook. (More on that later)
- $1225 - Paid to oDesk consultants for work related FRVR marketing research (More on that later)
- $5 - Fee for getting developer account on Google Chrome store.